About Us

Hey! We’re Alice and Deep, co-founders of BADAWEAR—and yes, we’re a brother-sister duo on a mission to change how fashion makes people feel.

We started BADAWEAR because we were tired of clothes that didn’t fit right, didn’t feel right, and didn’t celebrate real people. So we created a brand that does—where every size, every body, and every vibe matters.

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💚  Size-inclusive
💚  Gender-free
💚  Confidence-first

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Along the way, we’ve been lucky to have our biggest cheerleader—our cousin Aishwarya—who’s kept us motivated through every challenge. And a huge shoutout to our friend Jitendra for being our go-to tech genius and constant support.

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For us, BADAWEAR isn’t just about fashion—it’s about community, confidence, and being unapologetically you.

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Welcome to the BADA family 💚